Purple Cow: Transform Your Business by Being Remarkable


  • Hardcover
  • 160 pages
  • Purple Cow: Transform Your Business by Being Remarkable
  • Seth Godin
  • English
  • 01 August 2019
  • 159184021X

10 thoughts on “Purple Cow: Transform Your Business by Being Remarkable

  1. Catherine Catherine says:

    I m being kind with a 4 star rating While it s a well written book, and I believe most of what Seth says to be true, I was hoping for a guidebook Instead, he affirmed what I already knew marketing isn t as effective as it was 10 years ago, marketing doesn t guarantee you ll get noticed, and all of the normal avenues of marketing are no longer the powerhouses It s not even print vs digital It s the remarkable vs the unremarkable.After reading The Dip also by Seth Godin , I thought this one I m being kind with a 4 star rating While it s a well written book, and I believe most of what Seth says to be true, I was hoping for a guidebook Instead, he affirmed what I already knew marketing isn t as effective as it was 10 years ago, marketing doesn t guarantee you ll get noticed, and all of the normal avenues of marketing are no longer the powerhouses It s not even print vs digital It s the remarkable vs the unremarkable.After reading The Dip also by Seth Godin , I thought this one would be the perfect follow up And it is, but not in the way I expected The Dip had instructions, steps to take to move forward Purple Cow has the same direct writing approach, but the instructions were lacking I understand why He s saying there is no right way or easy answer If there was an easy answer to success, we d all be successful But we know it s not just a lottery, either You can work towards being successful His main point, is that humans are overwhelmed with products, choices, and ads If your company doesn t have something that stands out, you ll get lost in the middle This is what s happened to me I provide a great product But I wasn t the first, I m not the biggest, the smallest, the cheapest, the most expensive, the easiest, the most difficult, the craziest, the prettiest packaging, the most illusive, the best placement, the fastest, the slowest..This makes me unremarkable I m good, but that doesn t matter I m not remarkable I fall into the wasteland of Google, I m just another photographer on a page I can t blame people They don t want to spend all their time researching the middle They want someone to tell them what s best, cheapest, etc I find myself falling into that sometimes as well, though I try to find the people in the middle, because I know what it s like The quickest answer isn t always going to serve me best, but I admit it saves on time and frustration And that s what people want.What I found most helpful about this book is the examples he gives of successful companies, why they became successful, how they ve stayed successful and why some of them are no longer successful He breaks apart the product from the marketing, saying that the marketing is important, but the product isimportant This is good Who wants to be sold crappy products with great advertising Bottom line, if you re in business for yourself, or if you are an influential person in your company, this is a good book to read Though it s frustrating and isn t full of easy to do lists, it s probably the best piece of advice I ve heard And I hate Seth for it Hopefully one day I ll thank him instead.Favorite Quotes Are you obsessed or just making a living Let them see that every single industry is feeling the same pain you are Well, if you don t have time to do it right, what makes you think you ll have time to do it over Cheap is an easy way out of the battle for the Purple Cow p.93 The sad truth, though, is that it may be quite a while before the cell phone market generates the attention it did five years ago This made me laugh out loud, because it was written in 2002, but the smart phone was unforeseen Wow, if we only knew then So the question you need to ask yourself is this If only 6 percent of the most valuable brands used the now obsolete strategy of constantly reminding us about their sort of ordinary product, why do you believe this strategy will work for you Will any business that targets a dying business succeed Of course not Buttargeting a thriving niche in a slow moving industry can work if you re prepared to invest what it takes to be remarkable No one will argue with you if you claim that Wal Mart is the biggest, most profitable, scariest retailer on earth So, when Wal Mart was frantically trying to catch up with .com, what did they have plastered on a banner in their offices You can t out You have to go where the competition is not The farther the better


  2. Shreerang Shreerang says:

    Now I know that making my business a purple cow is important It s critical My future and the future of the world depends on it Nothing mattersI get it.Unfortunately, I have no idea how.And that in a nutshell, is this book s problem It keeps telling you be excellent and be memorable in so many different ways I could have figured that out myself Without a step by step plan customized to my particular situation that tells me how I can be excellent and unique, merely telling me to b Now I know that making my business a purple cow is important It s critical My future and the future of the world depends on it Nothing mattersI get it.Unfortunately, I have no idea how.And that in a nutshell, is this book s problem It keeps telling you be excellent and be memorable in so many different ways I could have figured that out myself Without a step by step plan customized to my particular situation that tells me how I can be excellent and unique, merely telling me to be a purple cow is pointless


  3. ReD ReD says:

    An unremarkable and dated book A quick read, but I don t feel like I came away from this book with anything.Let me summerize the book in a few sentences MARKETING IS WRONG, ADVERTISEMENTS ARE DYING.FOR STUFF TO SELL IT HAS TO BE AWESOME.IF YOUR STUFF IS AWESOME AND IT SELLS DONT SAVE ALL THAT MONEY, SPEND IT ON MAKING SOMETHING MORE AWESOME.YOU WILL FAIL.KEEP TRYING.Which is all fine and dandy, but I m not entirely sure who the hell this book is supposed to help.


  4. Heidi The Reader Heidi The Reader says:

    The world has changed There are farchoices, but there is less and less time to sort them outpg 13Seth Godin, prolific author of business blogs and books, shares his insights about why a product must be remarkable to cut through the noise and get an audience s attention He opines that this remarkable Purple Cow quality is the only way a business can succeed in the modern world, as the old methods of mass marketing through expensive television ads is going the way of the dodoSomethi The world has changed There are farchoices, but there is less and less time to sort them outpg 13Seth Godin, prolific author of business blogs and books, shares his insights about why a product must be remarkable to cut through the noise and get an audience s attention He opines that this remarkable Purple Cow quality is the only way a business can succeed in the modern world, as the old methods of mass marketing through expensive television ads is going the way of the dodoSomething remarkable is worth talking about Worth noticing Exceptional New Interesting It s a Purple Cow Boring stuff is invisible It s a brown cowpg 3The trouble with this remarkable stuff is that there is no clear method to create it It is a I ll know it when I see it type situation For businesses looking to up their Purple Cow factor, there are very few directions in this book, other than, it s important to be a purple cow I could see that unclear quality being frustrating for some readersThe old rule was this Create safe, ordinary products and combine them with great marketing The new rule is Create remarkable products that the right people seek outpg 21The right people being the influencers or the early adoptors of whatever type of product it is that you re selling Marketing to the niche, rather than mass marketing to the crowd, is, according to Godin, the best strategy for the new world of marketing.Take Goodreads, for example Publishers want to get their advance reader copies into the hands of those who talk to their friends about what they re reading and are passionate about books, the readers who exhibit otaku Godin defines otakuOtaku describes something that sthan a hobby but a little less than an obsessionpg 94The obsessed, passionate readers talk about what they re reading to the extent that they start an ideavirus , which Godin talks about in another book In this way, Godin says, you build momentum for whatever remarkable product you re selling They can t help but talk about it because of its fascinating qualities As this movement builds, the books end up on readers favorite shelves, eventually becomes a Reader s Choice pick, and then the book sells itself.The products that aim for the largest audience are bland and have had their remarkable edges filed off And, that s bad, according to GodinThe system is pretty simple Go for the edges Challenge yourself and your team to describe what those edges are not that you d actually go there , and then test which edge is most likely to deliver the marketing and financial results you seekpg 101There are definitely dated portions of this book and, as I said, it is nebulous To get meaning out of it, readers need to distill the underlying ideas and apply them to your unique business But, I still learned things.The reason I read Godin is he encourages readers to think differently He gets my creative circuits firing I like that.Recommended for readers who may need a creative jump start for whatever remarkable product they re creating This book isn t a road map, but it could be a compass


  5. Ahmad Ahmad says:

    This book is really a Purple Cow In a remarkable way, Seth sending a message that if you don t convert your business into a Purple Cow being Remarkable , most probably you ll not succeed.He clarifies how the world of business have changed how marketing of old days doesn t work any.A LOT of good advices with evidence and study cases in this book.I totally recommend it for people interested in business, sales and marketing This book is really a Purple Cow In a remarkable way, Seth sending a message that if you don t convert your business into a Purple Cow being Remarkable , most probably you ll not succeed.He clarifies how the world of business have changed how marketing of old days doesn t work any.A LOT of good advices with evidence and study cases in this book.I totally recommend it for people interested in business, sales and marketing


  6. Foad Ansari Foad Ansari says:

    30 2 Now I know that making my business a purple cow is important It s critical My future and the future of the world depends on it Nothing mattersI get it.Unfortunately, I have no idea how.An 30 2 Now I know that making my business a purple cow is important It s critical My future and the future of the world depends on it Nothing mattersI get it.Unfortunately, I have no idea how.And that in a nutshell, is this book s problem It keeps telling you be excellent and be memorable in so many different ways I could have figured that out myself Without a step by step plan customized to my particular situation that tells me how I can be excellent and unique, merely telling me to be a purple cow is pointless


  7. Laura Noggle Laura Noggle says:

    Marketing 101 Extremely basic, and mostly common sense at this point, Purple Cow was surelyessential when it was first published in 2003 Today, it s a decent reminder to stand out from the crowd, and recommended reading for anyone unfamiliar with marketing, or looking for a refresher I ve officially drunk the Seth Godin kool aid this was my 7th Godin book and definitely not my last I liked Tribes, This Is Marketing, and The Big MooHe knows his stuff, and is exceptionally maMarketing 101 Extremely basic, and mostly common sense at this point, Purple Cow was surelyessential when it was first published in 2003 Today, it s a decent reminder to stand out from the crowd, and recommended reading for anyone unfamiliar with marketing, or looking for a refresher I ve officially drunk the Seth Godin kool aid this was my 7th Godin book and definitely not my last I liked Tribes, This Is Marketing, and The Big MooHe knows his stuff, and is exceptionally masterful at approachable, bite sized marketing tips making this 160 page book worth a visit In your career, eventhan for a brand, being safe is risky The path to lifetime job security is to be remarkableYou re either remarkable or invisible Make your choice


  8. Aaron Maurer Aaron Maurer says:

    This post started out as a book review for Seth Godin s book Purple Cow, but morphed into something muchIf you have read Purple Cow, then this post will resonate If you have not read Purple Cow, then read this post and then go read the book.This book is over 10 years old and yet it still speaks to me on many levels Like all the other marketing business books I have read this summer I read the material through the lens of education Instead of worrying about how to make money, I read the This post started out as a book review for Seth Godin s book Purple Cow, but morphed into something muchIf you have read Purple Cow, then this post will resonate If you have not read Purple Cow, then read this post and then go read the book.This book is over 10 years old and yet it still speaks to me on many levels Like all the other marketing business books I have read this summer I read the material through the lens of education Instead of worrying about how to make money, I read these books to figure out how to appeal to students and improve education.This book is spot on The book discusses the markets of companies I feel that the market for students is no different Society today has over saturated the minds of our youth They have so many outlets, apps, people, communities, etc pulling for their attention that it is almost beyond absurd Reading this book about being a purple cow made me think evenabout how teachers brand themselves I hate to say it, but we are in the market of our students We are fighting for their attention What will we do as teachers to stand out for their time The frustrating thing is how many teachers don t feel this is their obligation They don t think they should have to appeal to students It is not their job to entertain or grab their interest They believe the students should conform to them I know it is not professional to say, but I want to ask them what planet do they live on When we were kids we did not conform either We might not have gotten into trouble, but it was not that long ago that we were young and begging to get out of school It is our duty to be a game changer It is what we do It is our job Why else would you be in the occupation if not for the kids You want your own children to have teachers who go above and beyond so make sure you do the same.Teachers today have to connect with students We have to be better than very good As Seth states in the book, The opposite of remarkable is very good Very good is an everyday occurrence and hardly worth mentioning Teachers today have to go above and beyond Stand out Make your teaching brand known Not only do we have to stand out among the buzz of society, but even among the teachers in the building we teach in.I cannot help but think of several years ago when I was one of four teachers in the district who received a SMARTboard It was mind blowing to students Everyone wanted to be part of the action Teachers wanted one and students were so excited to be part of the journey Now every classroom has a SMARTboard and nobody cares Following the leader only leads to very good You have to create your own niche The SMARTboard is now a chalkboard of today Not one kid cares about the technology What are you doing to separate yourself I have typed up my notes to Evernote which you can view here I have taken the context of the material and tried to rewrite it to fit education I would love to hear your thoughts and feedback.Despite the book being a decade old, the material is still fresh Yes, his examples of the the digital camera no longer work as they have been replaced by smart phones, but the ideas are as strong as ever We are in an age where we have to stand out Safety is in the risk taking.Working on my own teaching and craft this summer I am really trying to brand myself I want to be me aka Coffeechug I don t want Coffeechug to look like anyone else Would I love the following of Dave Burgess and TLAP Yes, he is everywhere right now I am learning from him and his community like no other, but I cannot be just another person I have to apply, adapt, modify, and make things my own Coffeechug has to be a Purple Cow in education.Last, in order for this to happen I have to shake things up Schools need to quit being factory mode learning institutions I know we have preached that for years, but very little has changed Desks are still in rows and we still expect students to fill in worksheets perfectly to our standard Let your uniqueness as a teacher spill over to students Let them be unique Let them chart their own path with your guidelines We are not linear by nature and our classrooms should not either It is time schools become a Purple Cow and move beyond very good to remarkable.Thank you Seth Godin for giving mefuel to my fire to pursue my passion of being a remarkable educator This is a must read if you have not already read this book


  9. Gisela Hausmann Gisela Hausmann says:

    Seth Godin s book Purple Cow is still as much fun as it was when I read it first And with that Godin proves the his Purple Cow is a purple cow in itself Marketing books are supposed to talk about campaigns, analyze data, show proven ways Godin does the opposite He invites the reader to go for the unknown, the things that have not been done before The most important factors being, don t try to target everyone The mass market is dead The mass product is unremarkable Nobody Seth Godin s book Purple Cow is still as much fun as it was when I read it first And with that Godin proves the his Purple Cow is a purple cow in itself Marketing books are supposed to talk about campaigns, analyze data, show proven ways Godin does the opposite He invites the reader to go for the unknown, the things that have not been done before The most important factors being, don t try to target everyone The mass market is dead The mass product is unremarkable Nobody wants to talk about anything that s unremarkable I love this book 5 stars.PS I still believe as I have believed since this book got published that Godin came up with the the name of this book when he probably discovered Milka chocolate in his famous trip to Europe Clearly it was a purple cow to name his book after that I used to eat this chocolate when I lived in Europe Still, the idea to use the purple cow as a metaphor would not have occurred to me Highly recommended.Gisela Hausmann, author blogger


  10. David Yeo David Yeo says:

    Purple Cow tells how the traditional 4 Ps of marketing is lacking to move consumers in current day s media noisy market place Marketing Guru and author, Seth Godin defines a new P that stands for PURPLE COW He coined the term PURPLE COW to mean a product or service having achieve huge differentiation, innovative and scores high on wow factor On this point, Seth describes that the PURPLE COW will first attract the early adopters who will then take it through into the masses He reasons t Purple Cow tells how the traditional 4 Ps of marketing is lacking to move consumers in current day s media noisy market place Marketing Guru and author, Seth Godin defines a new P that stands for PURPLE COW He coined the term PURPLE COW to mean a product or service having achieve huge differentiation, innovative and scores high on wow factor On this point, Seth describes that the PURPLE COW will first attract the early adopters who will then take it through into the masses He reasons the madness in spending in mass advertising is instead better spent in creating a much better product which will turns promotes sells itself


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Purple Cow: Transform Your Business by Being Remarkable The acclaimed Wall Street Journal and Business Week BestsellerYou re either a Purple Cow or you re not You re either remarkable or invisible Make your choice What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don t How do they continue to confound critics and achieve spectacular growth, leaving behind former tried and true brands to gasp their last Face it, the checklist of tired P s marketers have used for decades to get their product noticed Pricing, Promotion, Publicity, to name a few aren t working any There s an exceptionally important P that has to be added to the list It s Purple Cow Cows, after you ve seen one, or two, or ten, are boring A Purple Cow, thoughnow that would be something Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable Every day, consumers come face to face with a lot of boring stuff a lot of brown cows but you can bet they won t forget a Purple Cow And it s not a marketing function that you can slap on to your product or service Purple Cow is inherent It s built right in, or it s not there Period In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable It s a manifesto for marketers who want to help create products that are worth marketing in the first place Description from


About the Author: Seth Godin

Seth Godin is a bestselling author, entrepreneur and agent of change.Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.Seth was founder and CEO of Yoyodyne, the industry s leading interactive direct marketing company, which Yahoo acquired in late 1998.He holds an MBA from Stanford, and was called the Ultimate Entrepreneur for the Information Age by Business Week.