Influence, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings Dr Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion His thirty five years of rigorous, evidence based research along with a three year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You ll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
- 320 pages
- Influence: How and Why People Agree to Things
- Robert B. Cialdini
- 14 June 2017 Robert B. Cialdini