Added Value: The Alchemy of Brand-Led Growth PDF/EPUB

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Added Value: The Alchemy of Brand-Led Growth This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world s largest marketing and branding consultancies Brand growth, top line demand led growth is the highest quality growth a business can generate It requires a kind of marketing alchemy With the use of the five I s process Insight, Ideas, Innovation, Impact and Investment Return and lots of real examples, this alchemy is explained together with the author s thoughts on the stuff that gets in the way of it working This is a unique approach with proven success

  • ebook
  • 208 pages
  • Added Value: The Alchemy of Brand-Led Growth
  • Mark Sherrington
  • 06 December 2017
  • 1280456175

About the Author: Mark Sherrington

Is a well known author, some of his books are a fascination for readers like in the Added Value: The Alchemy of Brand Led Growth book, this is one of the most wanted Mark Sherrington author readers around the world.